The Unica Spring release features key enhancements that strengthen our platform’s message delivery capabilities and broadens its integrated digital channels.
Building on our recently announced partnership with Google Cloud
, this release brings native support for Google Adtech to enhance customer performance of their advertising efforts and their ability to leverage the Google toolkit.
The newest enhancements to Unica give marketers even more control and speed to plan, personalize and deliver a more engaging customer experience with the addition of mobile push integration to the existing email, SMS and WhatsApp channels. Additionally, integrations to new AdTech channels (Facebook, LinkedIn, Google) will allow marketers greater control and precision of their advertising campaigns, while IT teams can leverage the immense benefits of a more diverse cloud native stack, flexible deployment options and robust deployment monitoring.