Let's Get Started with Unica V12.1 is an interactive (See chat function on every video page) video series hosted by Kelly Powers that dives into the "how" of the Unica Platform. Unica is super powerful, and every video in our series will touch on the platform's power. We understand that the danger here is that new users can sometimes get lost.

This series, "Let's Get Started with Unica V12.1", is explicitly intended for the new user, the person getting up and running on the platform... How to; create a plan, create a campaign. Where is the segment box, why would I use it, etc. This series is also helpful to people who are using the platform and could use a refresher course or two. The HCL Unica team is here to assist; questions, concerns, ideas for another video, please reach out to us in the chat window hosted on every video page. Our team is here to help your Unica team.


Campaign Module Series
In this series of video’s, we walk through creating a simple flowchart using the process boxes: Select, Merge, Segment, Sample and Maillist. As the series continues, we will incorporate the other processes available in the Campaign module.

Offer Module Series
Offers is as important as the flowchart itself, and there is a strategy that has to be considered, then the set up and finally the implementation. In this series, we discuss all three.

Events

Let's Get Started with Unica V12.1 - An Overview Part  2

Sep 16th, 2021

Presented by, Kelly Powers. In this video, we have look at the Unica Marketing Automation Platform from 60,000 feet. If...

Let's Get Started with Unica V12.1 - An Overview Part 1

Sep 9th, 2021

Presented by, Kelly Powers. In this video, we answer the question…."What is Unica?" If you are looking for more...

Let's Get Started with Unica V12.1 Scheduling a Flowchart 3

Sep 2nd, 2021

Presented by, Kelly Powers. In this video, we demonstrate the scheduler capabilities within the flowchart itself. If...

Let's Get Started with Unica V12.1 Scheduling a Flowchart 2

Aug 19th, 2021

Presented by, Kelly Powers. In this video, we continue the demo of the Platform Scheduler with additional...

Let's Get Started with Unica V12.1 Scheduling a Flowchart

Aug 12th, 2021

Presented by, Kelly Powers. In this video, we review the scheduler. Many flowcharts created will run daily or even more...

Let's Get Started with Unica V12.1 Creating a Macro

Aug 5th, 2021

Presented by, Kelly Powers. In this video, we demonstrate creating a macro. A macro is a feature in Unica Campaign...

Let's Get Started with Unica V12.1 Creating Derived Fields

Jul 29th, 2021

Presented by, Kelly Powers. In this video, we demonstrate creating derived fields. A derived field is the ability to...

Let's Get Started with Unica V12.1 Reviewing User Variables

Jul 22nd, 2021

Presented by, Kelly Powers. In this episode, we review User Variables, a part of a Campaign flowchart that allows data...

Let's Get Started with Unica V12.1 Advanced Flowchart Overview

Jul 15th, 2021

Presented by, Kelly Powers. In this video, we set up the next series of videos covering advanced flowchart...

Let's Get Started with Unica V12.1 It's all about the Data

Jul 8th, 2021

Presented by, Kelly Powers. The Unica platform sits on data. This video is about building a good database, loading the...

Let's Get Started with Unica V12.1 Flowchart Reporting

Jun 10th, 2021

There is reporting to quality check the flowchart and the data in the Campaign module, this video reviews these...

Let's Get Started with Unica V12.1 Strategic Segment

Jun 3rd, 2021

In this video Kelly Powers creates a strategic segment, one of the best features of Unica Campaign (in her humble...

Let's Get Started with Unica V12.1 Flowchart Extras

May 27th, 2021

When the flowchart is complete, there are some functions or capabilities in Campaign to make a developers life easier...

Let's Get Started with Unica V12.1 Behind the Scenes Peek at Plan

Apr 1st, 2021

In this video, Kelly Powers walks us through a short discussion on the capabilities of the Unica platform, specifically...

Let's Get Started with Unica V12.1 Introduction to Campaign

Mar 25th, 2021

In this video, Kelly Powers walks us through Campaign, where targeted flowcharts are created and marketing campaigns...

Let's Get Started with Unica V12.1 Project in Plan 1a

Mar 11th, 2021

In this video, Kelly Powers demonstrates how to fill out a basic project, associated with the Program under a Plan. If...

Let's Get Started with Unica V12.1 Workflow in Project

Mar 4th, 2021

Workflow is another part of Project, where all the steps to create a campaign can be tracked by all the users. Kelly...

Let's Get Started with Unica V12.1 - Target Cells

Feb 18th, 2021

Kelly Powers describes how Target Cells work and how to set them up. Kelly also explains how the conversation between a...

Let's Get Started with Unica V12.1 - Creating a Program

Feb 4th, 2021

Once a company has implemented the Plan module, Kelly Powers demonstrates setting up a basic program, the next level...

Let's Get Started with Unica V12.1 - Creating a Plan

Feb 2nd, 2021

Once your company has implemented the Plan module, this is the first video for you. Kelly Powers demonstrates setting...

Let's Get Started with Unica V12.1 - Logging In

Jan 28th, 2021

This video is the “getting started” video. Once Unica is loaded, and a team is ready to use, logging in,...