In the Unica Campaign Module, the real magic of this platform comes to life. Campaign allows the Marketer to select their audience and send communication(s), based on either an interaction, a purchase, or how ever else the customer came to be known. Unica Campaign sits on your data, and through a series of steps, a Marketer or Developer creates the logic to send the right message, to the right customer at the right time. BUT also suppressing as required, segmenting as required, testing as required and other amazing functions.
In this series of video’s, we walk through creating a simple flowchart using the process boxes: Select, Merge, Segment, Sample and Maillist. As the series continues, we will incorporate the other processes available in the Campaign module.